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This page describes the new analytics dashboard, which is rolling out to all accounts.
An identification is one check by the snippet and the unit your plan counts. Its card shows why it scored what it did and which user, device, visitor and IP address it belongs to. Open it from the Identification column in Analytics, from Riskiest identifications on the Overview, or expand it in place from the Identifications list on any card. The Risk Score and risk signals belong to the identification itself; the risk of its user, device, visitor and IP follows the period you had selected before opening the card.
An identification card in the analytics dashboard: Risk Score 70.00, Dangerous, from Anti-detect Browser (60) and Proxy (10); Details with the Visitor ID, Device ID, Cookie ID, Session ID, User HID a91f3c7e5b2d4086 and Domain; Risk of the identities in this call with a red Multi-accounting pill and the visitor, device, user and IP all Dangerous; and the start of Device and network.An identification card in the analytics dashboard in the dark theme: Risk Score 70.00, Dangerous, from Anti-detect Browser (60) and Proxy (10); Details with the Visitor ID, Device ID, Cookie ID, Session ID, User HID a91f3c7e5b2d4086 and Domain; Risk of the identities in this call with a red Multi-accounting pill and the visitor, device, user and IP all Dangerous; and the start of Device and network.

An identification card in the analytics dashboard: its Risk Score, its weighted risk signals and the risk of the user, device, visitor and IP behind it.

Risk Score and risk signals

The gauge shows the Risk Score from 0 to 100 with its band: Trusted (0 to 29), Suspicious (30 to 59) or Dangerous (60 to 100). Risk signals lists what fired on this identification, each with its Weight. The Risk Score is built from those weights and capped at 100; how signals combine covers the exceptions. In the example, Anti-detect Browser (60) and Proxy (10) make 70, Dangerous. The weights are the ones published on Risk Scoring. Informational flags such as Incognito show at weight 0 and add nothing to the Risk Score. When nothing fired, the table says No risk signal fired. A Risk Score of 999 marks a rate-limited identification; see Rate limits.
The Risk Score gauge at 70.00, Dangerous, and the Risk signals table of one identification in the analytics dashboard: Anti-detect Browser with weight 60 and Proxy with weight 10.The Risk Score gauge at 70.00, Dangerous, and the Risk signals table of one identification in the analytics dashboard in the dark theme: Anti-detect Browser with weight 60 and Proxy with weight 10.

The Risk Score of one identification and each risk signal with its weight, in the analytics dashboard.

Details

Details holds the identifiers of the identification: Visitor ID, Device ID, Cookie ID, Session ID, User HID and Domain. The Visitor ID, Device ID and User HID open their cards. The request ID at the top of the card, with its copy button, is the request_id your webhook carries. Use it to read the same identification through the History API.

Risk of the identities in this call

This section places the identification in its account context. First come the user’s High-Risk Events, one pill per event; the pill’s colour gives its confidence, orange for Medium and red for High. Then four tiles give the band of each identity in the identification: Visitor risk, Device risk, User risk and IP risk. Each is the worst band of that identity’s identifications in the selected period, so a Trusted identification can belong to a Dangerous user. Select a tile to open that identity’s card. In the example below, another identification of the same user (request ID 5ce96b2d-fe7d-4073-96f9-a9bd6194451c) is itself Trusted (a VPN, weight 15), while its user and device are Dangerous and its visitor and IP are Suspicious.
The Details and Risk of the identities in this call sections of one identification in the analytics dashboard: the Visitor ID, Device ID, Cookie ID, Session ID, User HID a91f3c7e5b2d4086 and Domain, a red Multi-accounting pill, then Visitor risk Suspicious, Device risk Dangerous, User risk Dangerous and IP risk Suspicious.The Details and Risk of the identities in this call sections of one identification in the analytics dashboard in the dark theme: the Visitor ID, Device ID, Cookie ID, Session ID, User HID a91f3c7e5b2d4086 and Domain, a red Multi-accounting pill, then Visitor risk Suspicious, Device risk Dangerous, User risk Dangerous and IP risk Suspicious.

One identification and the risk of the user, device, visitor and IP it belongs to, in the analytics dashboard.

Device and network

Device type, OS, Browser, Public IP with its Country, Local IP with its Local country, and Connection type. The Public IP opens its card. The local IP is the address the browser itself reports. Behind a VPN or proxy it can differ from the public IP, so the card shows the country of each.
The Device and network section of one identification in the analytics dashboard: desktop, Windows, Chrome, public IP 198.51.100.34 with Country DE, local IP 192.0.2.16 with Local country US, and connection type vpn.The Device and network section of one identification in the analytics dashboard in the dark theme: desktop, Windows, Chrome, public IP 198.51.100.34 with Country DE, local IP 192.0.2.16 with Local country US, and connection type vpn.

One identification with its public IP country and local IP country, in the analytics dashboard.

Traffic source

Channel, Referrer, Campaign, Entry page, Click ID type and the UTM parameters utm_source, utm_medium, utm_campaign, utm_content and utm_term. Together they show which channel and campaign brought this identification. The channel values are listed on Traffic Analytics.

When no User HID was passed

An identification sent with checkAnonymous carries "anonymous" in place of a User HID, so it has no user to link. Details says so, and the card shows no User risk and no High-Risk Event, while the device, visitor and IP risk still show. Pass a hashed User HID with checkAuthenticatedUser on every signed-in page. Users, account-level risk and all four High-Risk Events are built on it. See Identify signed-in users.
An identification in the analytics dashboard sent without a User HID: the User HID field shows a dash, a note under Details says the call passed no hashed account id and so has no user to link, and Risk of the identities in this call shows only Visitor risk, Device risk and IP risk.An identification in the analytics dashboard in the dark theme sent without a User HID: the User HID field shows a dash, a note under Details says the call passed no hashed account id and so has no user to link, and Risk of the identities in this call shows only Visitor risk, Device risk and IP risk.

An identification sent without a User HID has no user to link, in the analytics dashboard.

Next steps

Risk Scoring

How the Risk Score is built from weighted risk signals.

Risk signals

Every risk signal, what it covers and its weight.

User and device cards

The account, device, visitor and IP behind this identification.

Accounts and identifications

How the account and the identification work together in each decision.

Acting on results

Turn the Risk Score and risk signals into an action in your backend.

Read one account in code

Every identification of this user through the History API.